/ The Amsterdam Guide

Amsterdam Photo: What Tourists Do in Amsterdam

Whenever I spot the IAMSTERDAM logo, I cannot ignore it. I always take photos of this Amsterdam icon. I am not the only one. Passing tourists nudge each other and clamber up, on and around the giant red and white letters.

IAMSTERDAM is a two-metre tall (6.5 ft) and twenty-four-metre(26 yards)long wall of letters. Its permanent location is at Museumplein (map), opposite the Rijksmuseum. A second set pops up in unexpected places. Yesterday I stumbled upon IAMSTERDAM at Nieuwmarkt. (map)

photo credits: personal collection

2 places are mentioned in this post!
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