/ The Phoenix Traveler
Phoenix — By Heather Wright Schlichting on January 11, 2010 at 6:29 am

Insider Guide to Barrett-Jackson

barrettThe Barrett-Jackson Collector Car Event, the granddaddy of American car auctions, has been held every January for nearly four decades, bringing international acclaim and collector vehicles to Scottsdale.

Russ Jackson and Tom Barrett joined forces back in 1967 to produce their first show, the “Fiesta del los Auto Elegance.” By 1971, they were producing the now famous classic car auction, which has grown to a two-week event attracting 225,000 attendees.

Barrett-Jackson has been recognized worldwide for offering the finest selection of quality collector vehicles; from classic and one-of-a-kind vehicles to exotics and muscle cars. It’s not only for car nuts, but for attendees excited by fine art, fashion, and gourmet cuisine.

Here’s a handy guide to highlight the variety of things to see and do.

The Stars of the Show
More than 1,000 vehicles covering many decades from top-of-the-line beauties to collector’s deals will be up for auction.

Get up close and have your photo taken in front of your favorites before the auction in the showcase pavilion, next to the main auction block. Hundreds more are lined up in covered areas outside on the grass. It’s all easily accessible.

In my opinion, the real adrenaline rush happens each day as the vehicles cross the auction block. The auction begins at 10 a.m. on most days, so if you want to purchase one of the vehicles or just experience the action, this is the place to be.

For the Family
Barrett-Jackson has done a great job making its week-long car extravaganza a lifestyle event that everyone can enjoy. You don’t have to be car crazy to have a great time. Here’s an easy guide listing the events each day.

Mark your calendar for Ford Family Value day on Monday, January 18. Children age 12 and younger get in free and general admission for adults is reduced. Plenty of shuttle buses take you to and from the parking lot. Valet parking is also an option.

Look for the racecar video games, a great distraction for children—and when they’re hungry, there’s a food court that rivals many malls.

Lifestyle Pavilion
Afternoon events at the Lifestyle Pavilion feature fashion shows, including a children’s show on Family Value Day. On Tuesday, Dillard’s and Roxanne’s, a Scottsdale boutique, are hosting a fashion show.

Thursday through Saturday, Chanel will help you look and smell great with complimentary treatments, makeup application and fragrance samples.

For foodies, don’t miss the cooking demonstrations by top chefs firing up seafood, steak and Mexican meals. The menu includes a course on wine pairing and you may also be interested in several liquor tasting events featuring tequila, scotch, vodka and rum. Oh my!

Plenty of shopping exists with rows and rows of exhibitors offering everything from automotive products to clothing and jewelry.

Sizzlin’ Nightlife
True to its Scottsdale roots, Barrett-Jackson becomes one of the hot places to be seen at night. The Stone Rose Lounge, a Randy Gerber bar at the Fairmont offers music and drinks from 6 p.m. to 11 p.m. each night.

Take a drive in a new Ford or GM car at the Ride ’N Drive event. Get the feel for some of the 2010 vehicles as you take one through its paces on a short course.

Barrett-Jackson Classic Car Auction
January 18-24
WestWorld of Scottsdale
16601 N. Pima Road, Scottsdale (map)

Adult tickets prices range from $15 to $55, depending on the day you attend. Student, military, children and seniors are discounted. You can purchase tickets in advance at Barrett-Jackson.com or onsite the day of the event.

Directions to WestWorld:
From the North: SR-101 Loop – Eastbound into Scottsdale. Take the Pima/Princess exit. Make a left at Bell Road (second light) Continue east on Bell Road. Turn right on 94th Street. Travel south to the WestWorld entrance.

From the South: SR-101 North to Frank Lloyd Wright Blvd. Exit at FLW, move to far right lane. Continue straight, crossing the FLW intersection. WestWorld entrance is ½ block north on the right at large horse statue.

Photo courtesy of flickr – Barrett-Jackson Auction

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