/ The London Traveler
London — By Andrea Kirkby on August 20, 2009 at 1:09 pm
Filed under: evening standard, free newspapers, London newspapers, newspapers

London to lose a newspaper

London is going to lose one of its two evening papers, with the closure of The London Paper. That marks an end to the ‘free paper wars’, as Rupert Murdoch’s News International throws in the tower, leaving the Evening Standard undisputed winner.

The London Paper has been losing almost as much money as it takes in – revenue was £14m last year and pre-tax losses ran to nearly £13m. In the current economic environment, with advertising revenue much more difficult to get, it’s easy to see why the business is being closed.

It will be interesting to see whether the Evening Standard, which only launched its free evening paper as a response to The London Paper’s opening, will continue to publish the ‘Lite’ edition – or whether we’ll go back to the position before 2006, with only a single, paid-for evening paper. Given that London Lite probably isn’t making any money either, it seems likely the Standard’s owners will gratefully jump at the chance to cut costs.

That leaves Metro and City AM – both morning papers – as the main competition in the freesheet wars.  It also, sadly, leaves 60 journalists out of a job from next month.

At least we should get a slightly cleaner tube, as there’ll be fewer free papers being handed out – so fewer left in the carriages to get gradually grubbier and grubbier.

photo by Mark Hillary on flickr

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