/ The Denver Guide
Denver — By thedenverguide on July 15, 2009 at 5:26 pm

Domino’s GreenGraffiti Campaign, Plus 2 $15 Gift Cards to Give Away!

Domino’s is about to start a very cool campaign with a green edge to it. Starting on Thursday, residents of New York, Philadelphia and Los Angeles will start seeing a new form of advertising. It’s called GreenGraffiti.

What is it exactly? GreenGraffiti actually started in Europe in 2006 and Domino’s is the first company to bring it to America. Not only are they doing something new and cutting edge, but there’s a very fun twist to it: a treasure hunt.

220 of these logos will be placed around New York, Los Angeles and Philadelphia. Check out a picture of the “American Legands” leaked logo.

The first 250 people to take a picture of a logo and email it to pr@dominos.com will receive a $15 gift certificate to Domino’s. You can see all of the details of the contest .

You might be asking, “What’s the point?” Here’s what Domino’s had to say about it:

“This is different because GreenGraffiti cleans part of the sidewalk and leaves ads behind,” said Tim McIntyre, spokesperson for Domino’s Pizza. “At first glance, it appears that something’s been painted onto the sidewalks. In reality, we’re just removing dirt and leaving ads behind. Domino’s is one of the first companies to use GreenGraffiti in the U.S. and has added the unique twist of an old-fashioned scavenger hunt for our consumers to have a little fun.”

I absolutely love this concept! What do you think?

In support of Domino’s campaign, I have 2 $15 Domino’s gift certificates to give away to 2 Denver Guide readers. Here are the rules:

  • Leave a comment (with a valid email address) stating what you think of this campaign and you will get one entry.
  • Tweet this contest saying “RT @thedenverguide Enter to win a $15 gift certificate from Domino’s, check out GreenGraffiti campaign http://tinyurl.com/krkxfn” for one entry.
  • Blog about this contest for one entry.
  • Contest starts today (July 15) and ends July 25th. I will draw two winners on July 26th.
  • Contest only open to North American residents.

Let me leave you with this video of the GreenGraffiti team putting the logo on the sidewalk.


Source & Image Credit: New Media Strategies


  • Tom says:

    Its interesting and creative – I havent seen in person yet.

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